BALTIMORE—Loyola University Maryland’s Sellinger School of Business and Management, in partnership with Loyola’s Career Center, created Career Navigator, a first-of-its-kind program that uses rewards and social media to guide undergraduate students in career development. Career Navigator, which launched in September, has attracted more than 1,500 students, a third of Loyola’s undergraduate population.
Career Navigator allows students to earn points for participating in career-building activities such as networking events, career fairs, resume workshops and related social media activity. Participants in turn redeem points online for prizes, from Loyola-branded hoodies and water bottles to chances to win a plasma-screen TV, Baltimore Ravens tickets or lunch with the Sellinger School deans.
“In response to a challenging job market, we’re redefining career development with a program unlike any other,” said Karyl B. Leggio, dean of the Sellinger School. “Career Navigator meets students where they are, connecting with students through social media like Facebook and Twitter and offering points and prizes to make career development highly visible, fun and effective.”
Students sign up for Career Navigator by creating online accounts and connecting them to their social media accounts. The program offers points for social media activity, like following Loyola career-related Twitter feeds, commenting on Instagram photos and checking in on Foursquare at career-development events.
“I was excited to hear that Career Navigator was created during my junior year so that I could take full advantage of it when applying for internships and full-time jobs,” said junior Brendan McGann. “The prizes add a sense of competition and fun to participating in career-related activities.”
Loyola’s Sellinger School of Business developed Career Navigator in partnership with Loyola’s Career Center, which offers students a range of career-related events, workshops and programs. Though spearheaded by the Sellinger School, Career Navigator is open to all Loyola undergraduate students at www.sellingernav.com.
Loyola University Maryland’s Sellinger School of Business and Management provides business education rooted in the Jesuit tradition of emphasizing strong ethical leadership, commitment to social responsibility and a global perspective. With more than 60 faculty members and 2,000 students, the Sellinger School offers undergraduate and graduate degrees. Part-time, weekend and full-time MBAs, specialized master’s degrees as well as certificate programs are delivered on campuses in Baltimore, Columbia and Timonium, Md. (www.loyola.edu/sellinger).
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