Student Experiential Learning Lab 


Sellinger Hall SELL Classroom

Using the equipment and information available in the SELL, students will learn to research and execute value-based decisions and, under faculty direction, engage in meaningful research relevant to local, national, and global businesses and communities.

SELL features include:

  • Thomson Reuters Eikon Platform with real-time data feed for equity, fixed income, foreign exchange, options, futures, and commodities markets;
  • Bloomberg Professional terminals; the most powerful and flexible platform for people who need real-time data, news and analytics
  • Morningstar Direct which unites all of Morningstar’s data and institutional research, private and third-party content, rigorous analytics, and productivity tools
  • IBM desktops with dual monitors and market simulation software provided by Interactive Brokers
  • Opportunities for student credentialing in technologies used
  • A six-screen video display for breaking news and real-time market updates
  • A scrolling price ticker
  • Accommodates 33 students plus faculty

The SELL is a major enhancement supporting teaching, research, and service-learning components at the Sellinger School and the University.



Incorporating the latest trading and investment technologies, the SELL ensures that faculty members have the best available tools for developing students’ practical knowledge and awareness of financial markets. Access to real-time data from diverse markets adds a real-world dimension and immediacy to concepts delivered in the classroom, reinforcing student learning and understanding. With faculty guidance and input from an advisory board of finance industry executives, select students will also use the SELL’s resources to manage a real portion of the University’s endowment portfolio, reporting their results each semester to the Finance Committee of the University’s Board of Trustees. Students will also have an opportunity to gain certification in Reuter’s Eikon, a platform expected to be used by the majority of finance firms in the coming years.


Through the tools available in the SELL, Loyola faculty and students can use research methodologies including interactive surveys for marketing data and virtual environments for product simulation. These tools will augment the depth and breadth of ongoing faculty research, allow faculty to apply emerging information to current classes, and enhance courses at the undergraduate and graduate levels.


The SELL provides an extraordinary opportunity to partner education with service. Loyola’s strategic plan includes a commitment to working with residents, business owners, and community leaders to strengthen the York Road corridor adjacent to the University’s Evergreen campus. Extensive research conducted earlier this year revealed that strengthening the commercial strip was high among the community’s priorities, and that many residents would welcome the provision of business development resources and financial literacy programs. In addition to empowering Loyola students to access the resources they need to advance these endeavors, members of the York Road community, local high school students, and others will be able to visit the SELL, explore its resources, and experience Loyola’s university environment. Many of the courses conducted in the SELL include service-learning components. SELL tools will be used to develop and deliver financial literacy educational materials to members of the Baltimore community, particularly along the York Road corridor. In addition, Baltimore City high school students will have opportunities to visit the SELL, explore its resources, and participate in financial literacy education on site. While these opportunities offer an experience tailored to the world of business and finance, they also give high school students from Baltimore, many of whom are lower-income and/or first-generation college prospects, exposure to university life and the possibilities created through college education. The University is also exploring the possibility of developing a summer financial literacy workshop for high school students that would be held in the SELL.