Dr. Marie A. Yeh

Assistant Professor of Marketing


Sellinger Hall 427

Academic Degrees

Ph D, Kent State University
MS Ed, Old Dominion University
BS, University of Maryland College Park

Representative Publications

Yeh, Marie A., Robert D. Jewell and Michael Y. Hu, (2013) "Stereotype Processing's Effect on the Impact of the Myth/Fact Message Format & the Role of Personal Relevance," Psychology & Marketing, 30(1), 36-45.

Awards and Honors

University Fellowship, Kent State University
AMA Sheth Foundation Doctoral Consortium Fellow, Seattle, WA
Dean's Best Paper Award (College-wide), KSU College of Business Administration
Golden Key National Honor Society
Teaching Fellowship, KSU College of Business Administration

Professional Memberships

American Marketing Association
Association for Consumer Research