Dr. Guangzhi (Terry) Zhao

Assistant Professor of Marketing

photoContact:

410-617-2693
Sellinger Hall 412
gzhao@loyola.edu

Research Areas:

consumer behavior, advertising, promotion, and social marketing


Biography

Guangzhi (Terry) Zhao is Assistant Professor of Marketing in the Joseph A. Sellinger, S.J., School of Business and Management at Loyola University Maryland. He received his Ph.D. from the University of California, Irvine and his Master degree in Economics from the Sun Yat-sen University, China. Terry has taught Ph.D. seminars, graduate (MBA, EMBA, Par-time MBA) classes, and undergraduate courses including Promotion Strategies, Marketing Communication, Consumer Behavior, etc. His research focuses on consumer behavior, advertising, promotion, and social marketing. Terry's research has been published in several top marketing journals including the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of Personal Selling and Sales Management, Journal of Promotion Management, and others.


Academic Degrees

PhD, University of California, Irvine
ME, Sun Yat-sen University, China


Representative Publications

Zhao, Guangzhi, Lefa Teng, Taihong Lu, Weiwei Li (forthcoming), "The Moderating Role of Consumer Self-Concept on the Effectiveness of Two Nostalgia Appeals," Journal of Promotion Management (forthcoming).

Chai, Junwu, Guangzhi Zhao, and Barry Babin (2012), "An Empirical Study on the Impact of Two Types of Goal Orientation and Salesperson Perceived Obsolescence on Adaptive Selling," Journal of Personal Selling and Sales Management , 32 (2), 261-274.

Chai, Junwu, Guangzhi Zhao, and Zelin Zhang (2011), "Impact of Self Concept on the Effectiveness of Different Nostalgia Appeals," Acta Psychologica Sinica, 43 (03), 308-321.

Dipayan Biswas, Guangzhi Zhao, and Donald Lehmann (2011), "The Impact of Sequential Data on Consumer Confidence in Relative Judgments," Journal of Consumer Research 37 (February), 874-887.

Zhao, Guangzhi and Connie Pechmann (2007), "The Impact of Regulatory Focus on Adolescents Response to Antismoking Ad Campaigns," Journal of Marketing Research, 44 (November), 671-687.

Pechmann, Connie, Guangzhi Zhao, Marvin E. Goldberg, and Ellen T. Reibling (2003), "What to Convey in Antismoking Ads for Adolescents? The Use of Protection Motivation Theory to Identify Effective Message Themes," Journal of Marketing, 67 (April), 1-18. (Lead article)


Professional Experience/Certification

Served on the University of Kansas Judicial Board, 2009-2012, board member

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