Strengthening the Commercial Corridor
Current and Ongoing Projects
Strategic Planning for the York Road Corridor
B'more Birds York Road Mural Initiative
As part of Baltimore’s 1% for Public Art Program, the Baltimore Office of Promotion & the Arts has hired community artist Iandry Randriamandroso to design and paint five murals of native Baltimore birds along the York Road corridor between 43rd Street and Glenwood Avenue. Community stakeholders including the York Road Partnership and the Govanstowne Business Association, have chosen local birds as the subjects of the murals due to their universality, inclusiveness, and connection to the local environment. A few words from the artist: “Birds play an important role in maintaining balances in our ecosystem and add enjoyments to our lives with their beauty – both in plumage colors and distinct songs. In ever changing urban landscapes, they represent adaptation, resilience and the continuation of life. When changes occur in a neighborhood, it will change the dynamic make-up of the population – new inhabitants come, some leave, some stay and adapt with the new changes. Eventually they represent us and our neighbors.”
How to get involved:
- Host a mural on your property
- Volunteer to help paint a mural
- Donate supplies or material
For more information on how to get involved, contact Marie at email@example.com
Efforts to Date
- On September 5th, 2012, we hosted a buy-local event with both the Govanstowne Business Association and the York Road Partnership. The event featured food from local restaurants, a speaker on buying local, and a chance for community members and business owners to mingle.
- MBA and Sellinger Business school students are working on a Marketing plan for the area surrounding Loyola University.
- Students developed content for a community blog by visiting local businesses and community members. The blog is planned to launch this fall.
- Students in a website design course through the Sellinger School of Business and Management developed websites from local small businesses and organizations.
- Student-run Adam Smith Club explores feasibility of bringing a farmers’ market to the York Road Community. The Govanstowne Farmers’ Market was born from their ideas and research. The Market had a very successful second season, running 10 weeks with more than 14 vendors and over 300 customers per week!
- Streetscaping of York Road. Check out the Department of Transportation’s plans. The curb repairs are underway and the roads should be paved by November!
- Student-run Students in Free Enterprise (SIFE) works with The Music Workshop on a business plan and Facebook Page.
- Students from Loyola’s nationally ranked Sellinger School of Business and Management studied the banking needs of the York Road Community in an effort to create strategies to attract a bank to the Corridor.
- Graduate students from the Sellinger School of Business and Management developed business plans for several local businesses and organizations and the community as a whole.
- Students from the Small Business Management and Entrepreneurship course, taught by Dr. Hung-Bin Ding, explore social entrepreneurial ventures that benefit the York Road Community and Corridor.
- The student-run Loyola Marketing Association offered free workshops on how to use Facebook and Twitter for residents and business owners April 2, April 13, and April 27 2012.
- The Govanstowne Farmers' Market successfully completes its second season.
- A summer Loyola MBA class works on marketing ideas for the Farmers' Market and Commercial Corridor.
- Work on holiday themed windows at the Verizon building on York Road commences in November and are unveiled on December 6th with a celebration party at Toss Pizza. In attendance were Councilman Bill Henry, the York Road Students Association and representatives from the York Road Partnership. Refreshments were generously provided by the Govanstowne Business Association and Toss Pizza.
- Loyola, York Road Partnership, Govanstowne Business Association and public officials continue to meet regularly to collaborate on possibilities to strengthen our corridor. The Urban Land Institute voted to work with the York Road commercial corridor - from 39th Street to the Baltimore County line - for a Technical Assistance Panel to review planning, design, and marketing of the corridor.
- The historic Senator Theater redevelopment is moving forward and the theater is expected to reopen this year. Check out the plans for three additional movie screens and an eatery.